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You are here: Home / Web Design / How Domain Links Affect Search Engine Placement

How Domain Links Affect Search Engine Placement

February 7, 2011 by Kristina M.

After link analysis of high ranking web pages, I’ve identified a correlation between the number of domain links to sites linking to your site and your site’s search engine placement. It’s quite a mouthful.

Here is a breakdown.

1. Site X links to Page Y
2. Site X has a significant number of incoming domain links
3. Page Y’s search engine placement improves dramatically as it increases the number of linking websites that fit Site X’s profile
4. Page Y starts appearing higher than Page Z, which has a higher number of incoming page and domain links, but whose linking sites have less number of domain links than the sites linking to Page Y.

I analyzed the search results for the search phrase “Jewish Singles” and got the following results.

Placement – Page – Page Links – Domain Links
1 – http://www.jdate.com – 23,217 – 828,001
2 – http://www.jsingles.com – 5,307 – 140,522
3 – http://www.jsinglescruise.com/index.asp -156 – 588
4 – http://www.allaboutsingles.com – 1,121 – 1,860
5 – http://www.jsoulmate.com – 326 – 1,322
6 – http://www.jewishcafe.com – 724 – 31,802
7 – http://judaism.about.com/od/jewishsingles/Jewish_Singles.htm – 4 – 27,624,305
8 – http://losangeles.letmypeoplego.com/events – 53 – 28,675
9 – http://www.singlejew.com – 1,584 – 37,932

Number 3 has much fewer links than the competing sites, yet it ranks very high in the results.

Next, I analyzed the sites that were linking to number 3, http://www.jsinglescruise.com/index.asp.

Website – Page Links – Domain Links
annagoldberg.tripod.com – 1 – 45,672,000
bestkoshercruises.blogspot.com -1 – 935,413,276
lajewishevents.com/Index.cfm – 489 – 13,795
chowhound.chow.com – 40,036 – 7,728,908
freedating-sites.com – 169 – 6,047
jerusalemblueprint.com – 2,724 – 39,472
jewliciousfestival.com – 2,145 – 44,639
koshericacruises.blogspot.com – 7 – 935,413,276
losangelesblueprint.com – 1,687 – 18,890

Upon deeper investigation, we see that many of the sites linking to http://www.jsinglescruise.com/index.asp are from publishing sites like Blogspot and Tripod. These sites have incoming domain links in the hundreds of millions.

Summary: getting links from sites with a large number of incoming domain links can significantly improve your search engine placement. Publishing websites like Blogger, WordPress, About.com all fit this profile. Writing articles for and getting links on blogs on these platforms can significantly help your search engine optimization.

Filed Under: Web Design Tagged With: online marketing, opti web design, search engine optimization, web design, web development

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